There’s a lot of buzz about SEO and what it can do for your business’ website but what does it all mean? Here’s a breakdown of the jargon and terminology around SEO to get you on the right track to understanding the complexities behind what our SEO agency does for our clients.

If there’s anything else you need to know about Search Engine Optimisation (SEO) then get in touch with our SEO consultants in Melbourne and Perth to answer any questions you may have.

Search Engine Optimisation, or SEO, is the process of ranking your website higher in search engines, such as Google, for keyphrases or keywords users type into the search engine to look for goods and services.

Search Engine Optimisation, or SEO, is the process of ranking your website higher in search engines, such as Google, for keyphrases or keywords users type into the search engine to look for goods and services.

Organic traffic is users who land on your website who have travelled through search engines organically. Organic is traffic that is “unpaid” traffic to your website.

This means it is traffic that came through when someone typed in a keyphrase/keyword into a search engine, your website was listed in the search results (SERP) and they clicked on your listing and went through to your website.

For traffic to be “organic”, it must not be a paid listing like we see with Google Ads. It is when your listing appear organically in the search engine results.

A search engine is an online tool that searches from a database of websites when prompted by the user inputting a search query (what we refer to as a keyword or keyphrase). The list of websites that the search engine produces from that search is called the Search Engine Results Page (SERP).

There are three major steps to how search engines produce results. This includes Crawling, Indexing and then Generating Results. Crawling includes crawlers or bots crawling all aspects of websites across the web, including content, images, subsections and folders.

Indexing is where your website is stored in a library of websites based on the information crawled by the search engine. From there, when a search query is entered into the search engine, the system chooses the most relevant websites from the indexing list to show in search results organically in order of relevancy.

Google is hands down the biggest search engine available to users. It’s estimated that 94% of all online search queries are made through a Google property. Blackbox’s SEO consultants report on the keyword rankings for your business in Google search results. The reason our SEO consultants focus on Google is because it is the primary search engine users to find products and services.

The same SEO principles relate to other search engines, such as Bing, and, therefore, our SEO practices translate to all search engines.

Local SEO focuses the attention of the campaign to local areas. This could include the local suburbs of Melbourne, Perth, or beyond, that you want to focus on for your SEO campaign. This could be keywords such as “plumbers in Richmond” where users are specifically searching for businesses and services like yours in your local area.

Your SEO agency will focus the optimisation of your website on locally targeted keywords to ensure you’re ranking for the locations that matter most to your business.

Keyword rankings relates to where your business appears in Search Engine Results Pages (SERPs). Your SEO agency will perform keyword research to uncover the types of keywords and keyphrases that users are typing into search engines to find businesses, products, and services.

Once this list of targeted keywords is compiled, your SEO consultant will report on where your website appears in the SERPs in your monthly report and track this over the time of your SEO campaign. 

There are 10 results per page in Google search results and 10 pages in the search results (10 pages x 10 listings). Your SEO company will tell you what number your website lists in the SERPs and track whether the rankings have gone up or down.

On-page SEO or optimisations is the work your SEO company will perform to the websites pages to optimise the website for your chosen keywords. This can include content creation, blog articles, creating text links, updating the site structure, plugins and much more.

Any optimisation that is performed on your website, whether it be content marketing based or technical SEO, is classed as on-page SEO.

Off-page SEO is all the optimisation that occurs outside of the website. This can include backlinking, optimising aspects such as Google My Business, social media marketing, guest blogging and referrals back to your website.

These actions can impact your keyword rankings in search result pages, such as Google, and play an important role in the overall Search Engine Optimisation of your website and its rankings.