SEO for Real Estate Companies

For real estate companies, it’s all about visibility when it comes to selling homes. The more people are aware of a listing, the higher the odds that it will sell. Getting sales and maximising visibility isn’t always easy, though. Whether you’re an experienced real estate company or agent, or a newbie, getting potential buyers to find your listing organically takes work.

However, you can optimise your site to start attracting more visitors. To do this, you’ll need to implement an effective SEO strategy. SEO is an acronym for Search Engine Optimisation. There are different elements to SEO that must be executed to see real results.

For real estate websites in particular, there are some unique things you can do to improve your site rank and visibility. To find out how you can optimise your real estate site for SEO, continue reading.

Configuring your real estate website for SEO

Firstly, a good rule of thumb to optimise your website for SEO is that all your home listings should be 1,000 words or more. Search engines crawl the web for rich and engaging content. By writing long-form descriptions of your listings. You will position your website to beat the competition in terms of interested buyers.

YouTube videos also help your real estate website rank well on search engines. Try to create a few YouTube videos and link them to your site. Make the subject of the video about some of the main keywords on your website. They can be about individual listings or general information about your real estate company.

Always make sure you have a minimum of 3 photos for every listing on your site. Also, make sure you include keywords with all your images. For real estate companies, including your target keywords in visible areas is highly effective. To do so, try to implement them in the titles and URLs of your real estate website as much as possible.

Link building is key to any successful SEO strategy. Luckily, real estate companies have a lot of options. You can build links to your site through posting your listings on real estate marketplaces. You should also get your local allies in the industry to post a link to your site.

Last but definitely not least, client reviews. Potential customers love seeing positive reviews before using a service provider. By setting up a Google My Business profile, you can increase your clients and sales quite substantially for your real estate business.

Social media is another excellent link-building tool you can use to increase site visitors. Try interacting with local accounts so you can spread awareness of your active listings.

Start seeing your homes sell

All of these tips will help you increase the number of potential buyers that see your real estate listings. We understand that following these recommendations can be difficult when you’re managing the day-to-day running of your business, so consider hiring a professional Real Estate SEO company to help you. A reputable SEO company will give you personalised advice on how to improve your website rankings in Google and Bing.

Contact Blackbox Digital for your FREE 30-minute consultation on how we can help improve your real estate company’s SEO rankings or get you to the top of Google fast with a Google Ads package.


Creative content creation based on the keywords researched

Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right.

Check out what our customers have to say​

We’re proud to still be working with many of the same people that hired us in our early days.
I have been using these guys for a long time, they are efficient, offer great advice on marketing, nothing is an issue, they manage my website, my SEO and PPC and willing to adjust my campaigns on a weekly basis if I needed…thanks guys keep up the amazing work.
Lushcups Bakery

Mayur and the local team at Blackbox Design are responsive and have great turn around times with a high level of efficiency and accuracy.

Always Energy
always energy

It is a pleasure working together with Blackbox Design. They are friendly, professional, and very good in what they do. My business has significantly improved because of their great work in the areas of Website, SEO, SEM and Social Media. I can highly recommend them to you, to help your business too!

Adelaide Counselling Practice
Adelaide Counselling Practice

Request a free quote!

If you have a project in need of a sophisticated digital advertising campaign, we’d love to hear from you!