Case Study:
SEO, Google Ads and Social Media
Industry:Furniture Store
Client
Valentines Furniture
Valentines Furniture is a furniture store in Bendigo, Victoria. They sell luxury furniture brands through their bricks and mortar store in Bendigo and have an ecommerce website where furniture brands can be purchased online.
Problem
Valentines Furniture were selling premium quality furniture brands and wanted to increase online sales and foot traffic. The targeted keywords included brand name furniture that was highly competitive in nature.
The keywords included “Lazy boy Furniture” and “Stressless Furniture” brands which would be targeted Australia wide. This was a challenge for a furniture store located in Regional Victoria as these are internationally renowned brands in a highly competitive market.
Major national chain furniture retailers and the furniture brand’s websites themselves were claiming 1st page positioning for furniture brand related terms nationally and furniture store keywords in the local region.
Objective
The objective of the campaign for Valentines Furniture was to rank on the first page of Google Search Results for major and world renowned furniture brands. Valentines wanted to increase organic traffic to the website and not rely on brand terms and Direct traffic to the website.
SOLUTION
Blackbox created a highly targeted and aggressive Search Engine Optimisation (SEO) campaign targeting Australia wide for the major brands carried by the furniture retailer.
This was achieved through utilising white hat SEO strategies like quality backlinking, increasing the speed and page load time of the large ecommerce website, ensuring the website was technically sound, and optimising products and images for furniture brand keywords.
Blackbox utilised strong and effective SEO based content marketing strategies in the form of increased SEO driven content for website pages and brand pages, as well as regular, relevant and keyword targeted blog articles.
There was a combination of Local SEO for the Bendigo targeted keywords and Australia wide SEO strategies for the international furniture brands targeted.
Outcome
The outcome for Valentines Furniture of the SEO work completed by Blackbox was that 30 of the targeted keywords appeared on the first page of Google Search Results Australia wide. This incorporated international furniture brands like Stressless, Lazy Boy and Moran Furniture.
Local SEO targeted keywords for furniture stores in Bendigo increased to Page 1 rankings, competing against major national furniture chain stores operating in the local area.
There was a 200% increase in organic traffic within 3 months and a total of 80% of all website traffic was generated through SEO channels (organic traffic).
Through the SEO campaign performed by Blackbox for Valentines Furniture, the Regional furniture store was able to rapidly increase organic traffic and achieve 1st page rankings for competitive keywords.
1st Page keywords for international furniture brands like Stressless, Lazy Boy and Moran Furniture.
200% increase in organic traffic within 3 months.
A total of 80% of all website traffic was generated through SEO channels
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