SEO for E-Commerce websites
SEO is an integral part of online success for any business. Search engine optimisation ensures that your site is fine-tuned to rank well in Google Search Results. Besides having a stunning website that has good content, SEO is a very intricate process than can deliver significant results. That’s of course if you know what you’re doing.
For many online business owners, Shopify and eCommerce websites have made it easier than ever to get started selling online.
However, that doesn’t mean that you won’t have to work to see results. Regardless of what eCommerce platform you use, you’ll have to configure your site for SEO. Luckily, there are various ways to do so without much stress if you employ a skilled eCommerce and Shopify SEO team.
Optimising your Shopify site
One of the best features about Shopify is that you can install plug-ins to your site. Plug-ins give you the ability to perform various tasks. Some include email marketing list creation, video promotion, stat analysis, and more. You can also install SEO plug-ins that can help towards optimising your site.
SEO for Shopify and eCommerce websites is different because you’re focusing on products. With traditional SEO, you focus on topics or subjects for an entire site. Shopify websites need each product page SEO optimised so users can see all you have to offer.
If you have a health website with only one page optimised then visitors will have to work to find the other services or products you offer in Google Search Results. You may offer fitness coaching, but since you only optimised your diet page, potential customers will have a hard time finding it when searching for keywords related to fitness coaching.
The various plug-ins and settings offered by Shopify and many eCommerce platforms make it easy to optimise your entire site for SEO. It doesn’t stop there; you can do a lot of things to optimise your Shopify or eCommerce website for SEO.
Here are some tips you can use to fine-tune your Shopify or eCommerce website for a great search engine ranking:
- Delete or edit any duplicate content
- Write meta descriptions for every page
- Install Google Analytics to your Shopify site
- Focus on building good backlinks
- Use high-quality images on your site
- Use internal page linking so customers can browse your site easily
- Use the integrated Shopify blog feature
These are all handy techniques that will boost your SEO for Shopify and eCommerce websites. By taking the time to implement these different things, you can increase your SEO visibility in Search Engines like Google.
Seeing the results
Shopify itself is an intuitively built platform that presents a clear image of your site to search engine crawlers. The minor integrations and changes you make to your SEO structure will take your business’s online presence move even further. Compared to other platforms, Shopify is the easiest way to create a highly converting website without much technical experience.
If you’re serious about running a successful online business, SEO will be vital. Use the information and tips we’ve included in this article to start seeing results.
You can also contact one of our SEO consultants from our Perth and Melbourne Blackbox Digital’s offices for a 30 minutes discussion on how we can improve your Shopify or eCommerce store SEO today.
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