Case Study:
SEO, Google Ads and Social Media

Industry:
Counselling Practce

Client

Adelaide Counselling Practice

Adelaide Counselling Practice is a local team of counsellors located in Adelaide. They offer individual counselling for mental health, including depression, anxiety, and grief counselling, as well as relationship and marriage counselling. They also offer Employee Assistance Programs (EAP) for employers to utilise their counselling services to help their employees manage their mental well-being.

PROBLEM

Adelaide Counselling Practice built a new website and wanted to maintain and grow the organic rankings they had achieved in Google Search Results, as this can often be lost when transitioning to a newly built website.

Adelaide Counselling Practice were not gaining traction with clients for both individual and couples counselling and needed a way to reach this audience in a greater capacity.

They were also lacking in enquiries for building the Employee Assistance Program (EAP) service offered and wanted to increase and build on their client base for EAP.

The highly competitive nature of the counselling market meant that major government based and corporate counselling services were claiming top position for generic counselling terms and EAP locally targeted to Adelaide.

Objective

Increase and maintain 1st page rankings for keywords related to “Counselling Adelaide”, expand EAP client database and boost client numbers for couples/relationship counselling services.

200% increase in overall traffic to the website from Social, Google Ads and Organic channels.

SEO: Counselling in Adelaide related terms and these keywords reached position 1 on the 1st page of Google Search Results.

SOLUTION

Blackbox engaged a holistic approach to Digital Marketing for Adelaide Counselling Practice by integrating Social, Google Ads and SEO strategies to achieve the objectives of the campaign.

Our Google Ads experts begun the process by auditing the Google Ads account and refining the keywords targeted into groups, so more tailored targeting could be accomplished. This included creating campaigns to focus on Relationship Counselling and EAP.

By driving content marketing strategies and sound technical SEO practices, Blackbox’s SEO consultants focused on optimising the website for generic counselling and relationship counselling based keywords.

A targeted Social Media campaign on Facebook allowed the audience for Relationship Counselling to be narrowly targeted. A separate campaign was launched for Employers and Human Resource Managers to reach EAP clients to utilise ACP’s services. Blackbox’s Design Team created the artwork and targeted messaging for each campaign.

Outcome

The SEO campaign focused on Counselling in Adelaide related terms and these keywords reached position 1 on the 1st page of Google Search Results and have maintained this positioning throughout the campaign.

The SEO experts also optimised for the highly competitive terms related to Relationship Counselling Services Adelaide and were able to achieve Position 1 on the 1st page of Google.

With the increase in rankings for Relationship Counselling Services and the targeted Google Ads campaign for relationship counselling, ACP were able to greatly improve and increase the impression share and visibility for this market.

The counselling practice saw a 200% increase in overall traffic to the website from Social, Google Ads and Organic channels.

There was recorded as 100% increase in Conversions (calls from the website and booking enquiries) during Covid-19 from the previous months prior. The EAP side of the business began to grow and expand, as new EAP clients were taken on.

100% increase in Conversions (calls from the website and booking enquiries) during Covid-19 from the previous months.

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